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Sendek Herb Gen Y Now. Millennials and the Evolution of Leadership


Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. Keep up with current trends and technologies to move your organization into the future Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X Understand how demographic trends impact the way your intergenerational teams think Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

3084.57 RUR

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Reginald W. Bibby The Millennial Mosaic


The bottom line: Millennials are looking good There’s a lot of consternation about the Millennial generation – Canada’s youngest adults born since the mid-1980s and now reaching their thirties. But the speculation has not been accompanied by sound and comprehensive information – until now. Highly respected sociologist and veteran trend-tracker Reginald W. Bibby teams up with two Gen X colleagues, Joel Thiessen and Monetta Bailey, to provide an up-to-date reading on how Millennials see the world – their values, joys, and concerns; their views of family, sexuality, spirituality, and other Canadians; and their hopes and expectations as they look to the future. What’s more, the authors compare Millennials with Gen Xers, Boomers, and Pre-Boomers. Their conclusion? Canada’s much-criticized Millennials may well be a solid upgrade on previous generations – speaking well for the country’s future.

954.01 RUR

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Aiden Livingston Secrets of Advertising to Gen Y Consumers


This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

954.01 RUR

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Jason Dorsey Ryan Y-Size Your Business. How Gen Y Employees Can Save You Money and Grow Your Business


In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

1832.38 RUR

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Charlie Caruso Understanding Y


The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould provides a refreshingly comprehensive and candid account of the current disconnect between reality and perception surrounding the Millennial cohort. The impressive list of contributors and collaborators each bring their unique insight to explore the myths, facts and motivators behind this generation. Contributors include notables such as David Burstein, author of Fast Future: How the Millennial Generation is Shaping Our World, Ryan Heath, author of Please F* Off: It's Our Turn Now, Bernard Salt, author, demographer and social commentator; and many more. Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials Learn what experts have to share about the psychology that drives Millenials Uncover the motivators and passions that excite this up-and-coming generation This is a book that offers anyone who interacts with the Millennial generation a humorous, educational, statistical, theoretical and conversational journey for connecting with Gen Y.

1832.38 RUR

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Debra Arbit Managing Millennials For Dummies


Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick—they're definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. Learn how Millennials are changing the way work gets done Understand new motivations, attitudes, values, and drive Recruit, motivate, engage, and retain incredible emerging talent Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

1835.32 RUR

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Bruce Tulgan Not Everyone Gets A Trophy. How to Manage the Millennials


Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplace Recruit, motivate, engage, and retain the newest new young workforce Discover best practices through proven strategies, case studies, and step-by-step instructions Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y') Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves It's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.

1836.05 RUR

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Tiffanie Darke Now We Are 40


What happened to Generation X? Millenials dominate our Facebook feeds and people bang on about the baby boomers – but what about us? The lost generation, the middle youth, the middle child of today. Are we still cool? Generation X? Remember them? The kids who believed they'd never grow up. The generation Douglas Coupland immortalised in his novel of the same name. The wry, knowing navel-gazers obsessed with cool and being cool who today are sandwiched between the boomers of the 60s and the millennials. Gen X'ers came of age against a backdrop of Britpop and the Spice Girls, Tarantino and Pulp Fiction, Madchester and the Stone Roses, acid house and rave, super clubs, Ministry and Cream. They holidayed in Ibiza high on hooch and E and never ever believed there'd be a comedown. So whatever happened to them? We turned 40. And as Tiffanie Darke points out in this witty exploration of the generation who defied generalisation, we're not handling it all that well Where once we wore floaty skirts and Doc Martins, now we’re sporting Scandi fashion and 'interesting' trainers. We still party in Ibiza but now bodyboard in Cornwall. Where once mixtapes were the ultimate mating call, now we take selfies and swap Spotify playlists all the while conspicuously wearing large Dr Beats headphones and casually leaving old packets of Kingsize Rizla lying round our open plan kitchens. More to the point, Gen X are now in charge. In government, in business and the creative industries. The most anti-establishment of generations has now become the establishment. But as tech overtakes the arts as society's great shaping force, Tiffanie ponders does cool and its pursuit still matter? If Gen X had it sorted, gave us Barack Obama and downward facing dogs, why is stress the new flu? Why are we working not for love anymore or cool but to avoid negative equity and depleting pension pots? In Now We Are 40, Tiffanie interviews some of the most iconic Gen X’ers such as Pearl Lowe, Richard Reed and Blur’s bassist Alex James to look at how Gen X live their life in between being young and old, and how it feels to want to burn down the establishment only to realise that now you are the establishment.

1850.01 RUR

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Rosalind Creasy The Edible Herb Garden


With Edible Herb Garden , you can reap the joys and benefits of growing herbs at home! Edible Herb Garden is an all-inclusive guide to herb gardening, with several delicious herb recipes included. It features information on growing an incredible selection of fragrant and savory herbs. Then, it provides recipes to prepare your bounty in meals as well as herb blends, herbed oils and vinegars and even herb-flavored vodka! This information-rich book touches on herb garden design, herb gardening in containers, pest and disease control, and harvesting your herbs. It also includes an encyclopedia of culinary herb varieties. Take your culinary creations to the next level with this beautiful herb gardening book and discover the rich flavors that await when you take herbs to their fullest potential as an ingredient.

1244.84 RUR

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Группа авторов The Emerging Church, Millennials, and Religion: Volume 1


The landscape of American religion is changing dramatically, Millennials are dropping out of church, and new experimental types of Christianity such as the Emerging Church are coming to the fore. But what is the future of religion in America, and what role will Millennials play in that? The results of three years of scholarly inquiry, this collection of essays looks at the Emerging Church and Millennial religious responses and seeks to define and explore both phenomena, always on the lookout for their intersection. Bringing together a diverse collection of scholars in theology, sociology, history and comparative religion, this book highlights the importance of both the Emerging Church and the Millennial generation's future for religion.

2643.92 RUR

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Guido Stein Martínez Líderes y millennials

Corey Padveen Marketing to Millennials For Dummies


Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes – and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

1835.32 RUR

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Sue Goetz The Herb Lover's Spa Book


In her new book, herb gardener, spa enthusiast and award-winning garden designer Sue Goetz shows us how to create the luxury spa experience in our own home, featuring fragrant, therapeutic herbs from the garden. With lavish photos throughout, The Herb Lover’s Spa Book gives the reader simple steps for growing and preparing herbs for the home spa… aromatherapy oils, lotions, tub teas, masks, scrubs, sachets, travel bath mixes, and more. It has never been easier to enjoy the spa ambiance and let the stress of the day melt away.

731.18 RUR

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Chip Espinoza Managing the Millennials. Discover the Core Competencies for Managing Today's Workforce


The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputation for being particularly unique and often challenging. In this updated and expanded Second Edition of the popular guidebook Managing the Millennials, you'll see how Millennial traits are the same around the globe. In fact, Millennials are more alike than any other generation before them due in large part to rapid advances in technology that let us share more experiences together. These same rapid advances are also redefining the fundamental ways businesses operate, and this revised edition includes the international perspective today's valuable leadership needs to attract and retain these high-performing workers with very different values and expectations. With fresh research and new real-world examples, the powerhouse authorial team reexamines the differences between how different generations work today in businesses around the world, with insightful exploration into what makes the Millennial generation so different from the ones that came before. The authors reveal nine specific points of tension commonly arising from clashing value systems among generations and prescribe nine proven solutions to resolve conflict and build communication, nurture collaborative teams, and create long-lasting relationships among colleagues of every age. A wealth of informative tables and convenient end-of-chapter summaries make this an invaluable everyday reference to support you: Making the most informed decisions with up-to-date, research-based guidance on getting the most from twenty-something employees Executing solutions to the most common obstacles to younger workers engaging and learning from the people who manage them Enhancing your skills as a job coach with practical tips and hands-on tools for coaching Millennials, including concrete action steps for overcoming roadblocks Complete with case studies of real managers and employees interacting in every area of business, enlightening analysis of performance and behavioral patterns across generations, and easy-to-use techniques you can use right away to improve your organization, Managing the Millennials, Second Edition gives you everything you need to inspire your entire workforce to new levels of productivity.

1982.94 RUR

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Laurie Lyter Bright Vagabonding


Keen to make your church relevant to Millennials? Then put this book down immediately. Vagabonding: In Defense and Praise of Millennial Faith is not that book. If, instead, you are interested in forging meaningful relationships and building the future church alongside the Millennial generation, come on in. Learn how the patterns of communication, social justice, missiology, and faith popping up with Millennials echo patterns of the early church disciples. Through this text, we'll explore the ways in which the institutional church and Millennials can learn a great deal from each other, and enter into those relationships on a central creed of Christianity: Fear not!

1395.4 RUR

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Emily Davis Fundraising and the Next Generation. Tools for Engaging the Next Generation of Philanthropists


Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

4333.08 RUR

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Shauna Shames Out of the Running


An inside look into why Millennials are rejecting careers in politics, and what this means for the future of America's political system Millennials are often publically criticized for being apathetic about the American political process and their lack of interest in political careers. But what do millennials themselves have to say about the prospect of holding political office? Are they as uninterested in political issues and the future of the American political system as the media suggests? Out of the Running goes directly to the source and draws from extensive research, including over 50 interviews, with graduate students in elite institutions that have historically been a direct link for their graduates into state or federal elected office: Harvard Law, Harvard’s Kennedy School of Government, and Boston’s Suffolk University Law School. Shauna Shames, herself a young graduate of Harvard University, suggests that millennials are not uninterested; rather, they don’t believe that a career in politics is the best way to create change. Millennials view the system as corrupt or inefficient and are particularly skeptical about the fundraising, frenzied media attention, and loss of privacy that have become staples of the American electoral process. They are clear about their desire to make a difference in the world but feel that the “broken” political system is not the best way to do so—a belief held particularly by millennial women and women of color. The implications of Shames’ argument are crucial for the future of the American political system—how can a system adapt and grow if qualified, intelligent leaders are not involved? An engaging and accessible resource for anyone who follows American politics, Out of the Running highlights the urgent need to fix the American political system, as an absence of diverse millennial candidates leaves its future in a truly precarious position.

2056.38 RUR

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Andrew F. Bush Millennials and the Mission of God


As mainstream media cries out that the millennial generation has killed everything from cereal to office jobs, it must also be asked: have millennials killed Christian missions? With the rise of new technologies, social and political movements, and increasing numbers of religious nones, the church as we know it is facing serious turmoil at the hands of this new generation of adults. Here, a millennial and a baby boomer invite the reader into a dialogue about the future of missions and the future of the Western church. From a missiological reading of the Bible to the contemporary debate over Christian social justice and the ethical dilemmas of evangelism, this book plays out the intergenerational tensions within the church, and provides a platform from which to view the present and future of an institution that is so rapidly changing.

1836.05 RUR

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Tamara J. Erickson What's Next, Gen X?


You're a member of Generation X-the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y's (with their relentless confidence and demands for attention).You're stuck in the middle-of your life and between two huge generations that dote on each other.But you can move forward in your career. In What's Next, Gen X? Tamara Erickson shows how. She explains the forces affecting attitudes and behaviors in each generation-Boomer, X, and Y-so you can start relating more productively with bosses, peers, and employees.Erickson then assesses Gen X's progress in life so far and analyzes the implications of organizational and technological changes for your professional future. She lays out a powerful framework for shaping a satisfying, meaningful career, revealing how to:-Identify work that matches what you care most about-Succeed in a corporate career or an entrepreneurial venture-Spot and seize newly emerging professional opportunities-Use your unique capabilities to become an effective leaderProvocative and engaging, What's Next, Gen X? helps you break free from the middle and chart a fulfilling course for the years ahead.

1468.11 RUR

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Iain Stirling Not Ready to Adult Yet: A Totally Ill-informed Guide to Life


Comedian Iain Stirling is best known as the brilliantly funny voice of the BAFTA-award winning smash hit Love Island. Despite his many accolades, and his mum telling him he’s her ‘special little soldier’ every day, Iain still struggles with everyday adult life. What a textbook millennial.Looking back at his journey to adulthood, Iain explores why millennials are the way they are – and whether that makes us self-obsessed, work-shy, mollycoddled, egomaniacs; or just a misunderstood generation with a crippling fear of failure.Millennials have been celebrated and scorned; they’re the envy, fascination and disgrace of the world. But is there more to this #selfie and avocado-obsessed generation that can’t grow up than meets the eye?Throughout life millennials have been taught that they are perfect and should live a perfect life. They’ve been told, whatever happens, don’t fuck up. And then they enter the real world. And failure quickly rears its ugly head. A head millennials weren’t warned about and definitely aren’t ready for.Iain knows a lot about fucking up. And he’s ready to share.Funny, provocative and full of his trademark razor-sharp wit, this is Iain’s guide to what life is really like for millennials and how they can navigate it better.

870.85 RUR

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